I was a little hesitant to try out Rokit Fuel cereals because I do not consider myself to be an endurance athlete and I had gotten the feeling that is who Rokit Fuel is geared towards. (I’m much more yogi than runner :) ) And while some may think 370 calories for oatmeal is a lot, it sounds just about right calorie-wise for breakfast – endurance athlete or not!

I know oatmeal is really easy to make, but in an effort to slow down (and not be preparing food at 11 pm), I am accepting the fact that not everything will be made from scratch.  So when a day came along that I had nothing ready for breakfast? This little container of Rokit Fuel came in very handy. :)

They also have these energy packets (these are really geared towards on-the-go athletes) that only require some water and they are ready to squirt! No spoon required. I especially love that they offer the “Ugly Bag” – no fancy packaging, or single servings, which in addition to being pretty eco-friendly, also brings the price down significantly.

Fan Of:

  • High Protein – 9 grams
  • High Fiber – 6 grams
  • Performance Ingredients like bee pollen, gotu kola, maca root
  • Nuts, Seeds and Dried Fruit like flax, dates, raisins, cherries, sunflower seeds, pecans, almonds, walnuts
  • So convieneint! It was nice to not have to prep anything for breakfast and just add water. It would be perfect to take traveling.



  • There wasn’t sugar in it – I really don’t like to start my morning with sugar and with the other dried fruits, it isn’t necessary! (I think people can add their own sugars if they need it) With that said, it didn’t taste overly sweet.
  • Wasn’t so expensive, BUT, I will say that it comes out to about $3/serving which is how much you would pay at Starbucks, etc. except I haven’t seen oatmeal with bee pollen, flax, etc at a coffee shop yet. Because I work in the food industry, I know ingredients like those are very expensive, and I appreciate them continuing to use them instead of just eliminating them.


Where to Buy: Specialty Bike/Cycle Stores, Search for a store in your area, Order online (FREE Shipping!)

Disclosure Statement: Rokit Fuel sent me samples to review free of charge. The opinions are entirely my own.

16 Comments (Reply )

  1. Claire @ Live and Love to Eat
    Mar 31, 2011 @ 8:16 am

    I second the comment on a decent calorie total for breakfast – staying satisfied from a decent breakfast can definitely prevent overeating later in the day.

    Were there added sugars or just the dried fruit?


    • Emily
      Mar 31, 2011 @ 9:34 am

      There were added sugars (not a ton)…I think dried fruit adds enough sweetness!


  2. Holly @ The Runny Egg
    Mar 31, 2011 @ 8:20 am

    Rokit Fuel sent me a few packets of their products to try — I haven’t gotten around to it yet! Seems like a good idea.

    I agree with you about added sugar, dried fruit, etc — I don’t like oatmeal super sweet so I prefer to add those ingredients as I see fit!


    • Emily
      Mar 31, 2011 @ 9:35 am

      You will like it – I didn’t think it tasted super sweet at all!


  3. catherine (FOOD SNOB)
    Mar 31, 2011 @ 12:56 pm

    Do you read Crystal’s blog? (http://cafecyan.blogspot.com)
    She posed a while back about homemade instant oatmeal packets — I followed her “recipe” not too long ago, and they turned out great! They are wonderful to have on hand for rushed mornings. :) (And you wouldn’t have to add any sugar!) I spent a little time over the weekend a while back making them, and they have lasted me a long time.


    • Emily
      Mar 31, 2011 @ 1:38 pm

      I totally forgot about that, glad to hear they worked well. Very good idea for busy mornings!


  4. brandi@BranAppetit
    Mar 31, 2011 @ 2:18 pm

    interesting! it is nice to have things like this on hand for busy mornings or traveling, for sure.


  5. Megan (Braise The Roof)
    Mar 31, 2011 @ 4:35 pm

    Sounds like a great quick breakfast! I’m with you on not liking sugar in the morning- it makes me crave sugar for the rest of the day!


  6. Kathleen @ KatsHealthCorner
    Mar 31, 2011 @ 9:37 pm

    I agree with you about the added sugar. Dried Fruits provide enough sweetness as they are! :D


  7. Lindsay @ Pinch of Yum
    Apr 01, 2011 @ 6:22 am

    This looks so good! I love breakfast food (and I would definitely be the one to add sugar, unfortunately)! Rokit Fuel aside, I still can’t stop thinking about your sandwich from yesterday… :)


    • Emily
      Apr 01, 2011 @ 10:36 am

      Haha! You have to let me know if you make it!


  8. thehealthyapron
    Apr 01, 2011 @ 12:29 pm

    Sounds fairly low in calories actually for an endurance athlete…no? Especially for a guy. In any case, it looks like a good idea! I would be interested in trying it!


    • Emily
      Apr 01, 2011 @ 2:09 pm

      Yes! For an endurance athelete…I meant that some might think it is high in calorie for a non-endurance athelete like me. :) Sorry for the confusion!


  9. Jessica @ Healthy Dairyland
    Apr 01, 2011 @ 2:51 pm

    You are the second blogger I’ve seen review Rokit Fuel. I think I’m going to look for it. This would be good for my morning runs when I’m traveling or just too busy.


  10. Sara @ Nourish and Flourish
    Apr 02, 2011 @ 10:09 am

    I definitely agree about keeping added sugar intake low! However, for endurance athletes, I’m sure that the “instant” energy provides an extra “oomph”. :-) It sounds like Rockit Fuel would be a great on-the-go travel meal!


  11. amy@healthyhungryhappy
    Apr 04, 2011 @ 9:54 am

    i don’t love the added sugar either…but i am training for a marathon so maybe a cereal like this is a good start to the day? i wonder if this would be any better than regular, old oatmeal?


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